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I’m a graphic designer blending minimalist elegance with bold colour to create thoughtful, impactful design across print and digital.

Based in UK & Sweden

elin@lovefromutopia.com

About

I am an accomplished graphic designer with a passion for both elegant minimalism and bold, expressive color. While these styles may seem contrasting, I believe that every design has its time and place - and that great design is about knowing when and how to use each. With extensive experience across both print and digital media, I bring creativity, reliability, and a collaborative spirit to every project.

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Strategic visual storytelling

With a strong focus on clarity and impact, I design high-level presentations and immersive visual assets that support critical decision-making. Whether it's for C-suite workshops or client demos, I craft cohesive visual narratives that help teams align quickly and effectively.

Experiential design

I have a strong background in experiential and event marketing, including custom large-scale prints, branded environments, and pitch-winning 3D visualisations. My approach has consistently driven high conversion rates and elevated brand experiences.

Digital innovation

From social media ads to internal communications, I bring campaigns to life across both print and digital. I thrive on evolving content formats to meet user expectations and elevate brand presence across platforms.

Portfolio

Testimonials

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Ian Warborn-Jones

I’ve been working with Elin for many years and I can confidently say she is one of the most talented and reliable graphic designers I’ve ever collaborated with. Her creativity is boundless - she consistently brings fresh, innovative ideas to every project. She’s meticulous with details and produces work of exceptional quality, even on tight deadlines or last-minute requests. What truly sets her apart is her calm, solution-focused attitude when challenges arise; she never dwells on problems, but instead finds smart, effective ways forward. Beyond her professional skill, she’s an absolute joy to work with, friendly, positive, and always collaborative. If you’re looking for a designer who delivers stunning results with grace and good humour, Elin is the one!

Read more about Outlier
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Luiz Amorim

Working with Elin was an absolute pleasure. Her creativity truly stood out when she designed an interactive touchscreen experience for secure environments, where users could explore different devices in an intuitive and engaging way. She’s full of fresh ideas and always ready to support the team - the kind of person who never abandons ship and will go the extra mile to make sure everything is delivered with care and quality. Elin brings consistency, humour, and optimism to every task, ensuring even the smallest detail is well executed. What impressed me most was how naturally we aligned visually. I had full confidence Elin was more than ready to take the lead of the graphics department at Ignition, as she demonstrated in her work and creativity in approaching and delivering design projects.

Read more about KPMG Ignition

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Lucy Davies

Elin has transformed my brand vision into a beautiful, colourful reality. She quickly understood my target audience, producing eye-catching designs for a range of print and digital materials that exceeded all my expectations. This has not only enabled me to stand out in a crowded local market, but transformed my website from a bland template into a striking professional platform. Thanks to my new brand book, I now feel confident (and excited) to develop my marketing materials in a coherent way. Elin works quickly, skilfully and with flare to deliver impactful designs, every time. I wouldn’t hesitate to recommend Elin for anyone looking for a graphic designer for their business.

Read more about Wellness by Lucy 

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